Local SEO
Rank where homeowners
are searching.
Local SEO is the work that gets your business into the Google Map Pack and organic results when someone searches "plumber near me" or "roofer in [your city]." It is the foundation of every call you will ever get from Google.
What it is
Local SEO in plain language.
When a homeowner searches for a contractor, Google shows them two things: three businesses on a map (the "Map Pack") and a list of website results below. The businesses that show up are the ones that have done the work of being findable.
Local SEO is that work. It is not magic, it is not secret. It is consistent effort across three areas: your Google Business Profile, your website, and the mentions of your business across the internet (called citations).
The trades that treat Local SEO as a foundation beat the ones that only buy ads. Ads stop the minute you stop paying. Local SEO compounds.
What we deliver
What we actually do.
Google Business Profile optimization
Full audit and cleanup. Correct categories, service areas, photos, hours, attributes, and service descriptions. Weekly posts and ongoing Q&A management.
Citation building and cleanup
Consistent name, address, and phone across Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Facebook, and 40+ industry directories. Cleanup of duplicate or inaccurate listings.
On-page SEO for location and service
Service pages and city pages with the right headers, meta descriptions, internal linking, and schema markup. Written for how homeowners actually search, not SEO jargon.
Rank tracking across your target keywords
Weekly tracking of your rankings in the Map Pack and organic results for every service you offer and every city you serve. You see exactly where you stand month over month.
Competitor gap analysis
Monthly review of which competitors are ranking where, what they are doing that you are not, and specific moves to close the gap.
Monthly plain-English report
Two paragraphs on what moved this month and what we are doing next, plus the numbers: rankings, calls from Google, direction requests, website clicks.
Who it is for
Any home service business that wants calls from Google without relying entirely on ads. Every trade below benefits, but the ones with recurring job demand and strong local competition see the biggest impact.
What to expect
Honest results timeline.
Local SEO is not an overnight lever. These are the patterns we see across home service clients. Your specific market and competition will shift the exact timing.
Months 1-3
Foundation work. GBP optimized, citations cleaned up, service and city pages live on your site. You start showing up for low-competition searches. Rankings for the big keywords begin moving but are not yet in the top 3.
Months 3-6
Momentum. Map Pack rankings for your primary service in your primary city start hitting top 3. You see a measurable increase in calls from Google. Direction requests climb. Content on your site starts ranking for long-tail searches.
Months 6-12
Compounding. You are in the Map Pack for most of your services across most of your service area. Organic calls become a predictable channel. Cost per lead drops significantly vs. ads. Your rankings hold even when you reduce ad spend.
Pricing
Part of both monthly tiers
$500/mo starting
Local SEO work is included in both the Organic tier ($500/mo) and Full Service tier ($1,500/mo). GBP management, review generation, citation building, and rank tracking are all part of every monthly package.
Not sold standalone. Local SEO without GBP management and review generation underperforms, so it is bundled into both tiers. If you want deeper technical SEO and new city/service pages, the Site Upkeep + On-Site SEO add-on (+$600/mo) covers that on top of either tier.
Common questions
Questions before we talk.
How is Local SEO different from regular SEO?
Regular SEO tries to rank a website globally. Local SEO tries to rank a business in a specific geographic area for searches that have local intent (like "plumber near me"). The techniques overlap but the goals and ranking factors are different. For home service businesses, Local SEO is what matters.
Do I need to write blog posts for Local SEO?
Not necessarily. Blog content helps for long-tail searches (like "how much does a water heater replacement cost in Phoenix") but it is not required to rank in the Map Pack. Most home service businesses get 80% of their SEO results from GBP optimization, citations, and well-structured service and city pages — no blog required.
What if I already have a Google Business Profile?
Most businesses do, and most have never fully optimized it. We start with an audit. Categories are often wrong, photos are missing or low quality, service areas are set incorrectly, attributes are not filled in, and no one is posting or responding to Q&A. The difference between a half-optimized GBP and a fully optimized one is substantial.
How does this work with Google Ads or LSA?
Local SEO and paid ads work together. SEO gets you the calls that would not go through ads. Ads get you immediate visibility while SEO is building. Most clients run both. The goal is that over 6-12 months your SEO gets strong enough that your ad spend becomes optional, not required.
Can you guarantee #1 rankings?
No. Anyone who guarantees rankings in Local SEO is either inexperienced or dishonest. Google controls the algorithm, ranking factors shift, and your competition is also trying to rank. What we can guarantee is that the work gets done, the rankings get tracked transparently, and you see exactly where you stand every month.
Ready to get found?
Book a 30-minute call. We will pull up your current Google presence, show you where you are ranking (and where you are not), and give you a straight answer on what it would take to fix it.
Book a Free Call